Smart Design.. or designer??

Well, what would you do if you were asked to create designs for bears? I mean, apart from telling me that i’m probably out of my mind!

Would you give it a try?

Take a look at this slide deck which i came across  in my twitter stream:

Lucy Spence makes it look so easy

… and so logical!

Logical it is. Most usability folks will agree that observation is the most important step in getting to know your users; even if they’re bears! Observe them and you’ll know what they need to get their work done; making it easier for you to give them what they actually want.. rather than second guessing.

I loved the uncomplicated and to the point sketches that get the point across very well.

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